Monday, November 2, 2009

Audience Research

In order to go ahead with my college magazine i carried out a questionnaire
below shows the resutls i recieved:









he Graph projects that in totali asked 20 people to participate in my questionnaire and in order to have fair and unbiased reults I made sure I asked both 10 men and 10 woman in order to show equality.










The graph projects that out of he 20 people that took the questionnaire that more 16 year olds took it and no 19 year olds did at all.



I then asked if they read magazines often and the result came out as 10 said yes and 10 said no, therefore my aim being for a lot of people to change their minds once they read their magazines



The graph above shows no one that took the questionnaire read non- fiction magazines but a fair amount did read sports. Many people read music & entertainment magazines which made me think about the content of my magazine.



I then a question which I thought was important and the result came out that a majority of the students wanted my magazines to be based on sport and school life and music & entertainment were similar so descions were tough.

Many people did not want to pay a high price for a magazine, I feel this is because my magazine wasn’t popular, that’s why only 1 person said they'd pay £2.00 8 people said 'other' meaning they'd pay less than £1.00 or read the magazine for free.



Deciding on a name was also an important asset so I asked around and many people liked icon weekly and fair amount also liked J.K.E ( Just Know Everything)


I wanted a reason for why people picked the name, and because the answer was open I catergorzed it in order to put it chart form. People thought that the name they picked was both catchy and was unique.


I wanted to have an idea if I should just have my magazine focused on one genre, and the verdict was yes.

Colour scheme was also a big asset and opinonated, in the end people picked blue and white.

As an overall conclusion

The name of my magazine is: Icon Weekly
The Colour scheme will be: Blue and White
My magazine will be based on: School Life and more
It will be free

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